Erika Hanafin Austria
The Modern Voice for Women’s Reinvention & MOMumental Moments®
Erika Hanafin Austria is the modern voice at the intersection of women's reinvention, identity evolution, and modern motherhood. She is a guide for women navigating motherhood identity, divorce, blended families, ambition after 40, and the emotional transitions that shape who we become.
Erika has lived the transitions she writes about. Pregnancy at 40. Motherhood identity shifts. Miscarriage. Early perimenopause. Divorce. Co-parenting. Blending a family of four boys. Each chapter demanded a reinvention she hadn't planned for and each one revealed something true about who women become when life asks more of them than they expected.
For nearly two decades, she worked inside early-stage companies and high-growth startups, leading teams through five acquisitions, serving as CEO of HeyMama, and helping women raise millions in funding.
She also co-founded NeonID, a personality science platform built on HEXACO, one of psychology's most validated frameworks. It maps who you truly are and turns that into content, communication, and connection that actually works. Erika's own profile: Emerald + Ruby + Sky. Organized. Confident. Daring. It shows up in everything she builds.
That operational credibility is woven into everything she creates.
Erika's work sits at the rare intersection of lived experience and leadership depth. She is not a life coach. She is not a wellness brand. She is a woman who has built, broken, rebuilt, and emerged, and who has made it her mission to guide others through that same becoming.
She is the founder of MOMumental Moments®, a trademarked movement honoring the small and large moments that shape women’s lives and identities, and the creator of MOMumental Reinvention, a storytelling-driven Substack community exploring motherhood, ambition, emotional leadership, and modern womanhood.
Reinvention isn’t just possible. It’s powerful.
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![Erika Hanafin Austria speaking on identity, motherhood, ambition, leadership transitions]()
Erika works with women, brands, and platforms who are ready to move through what comes next, not around it. Nearly two decades of CEO-level leadership, five acquisitions, a trademarked movement, and the lived experience of every transition she guides others through.
Speaking · Advisory · Brand Partnerships
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![MOMumental Reinvention™ Substack community — women’s storytelling on reinvention and identity]()
MOMumental Reinvention is Erika's weekly publication of long-form essays, honest letters, and the kind of clarity that arrives when someone finally names what you've been living. For women who are done carrying their reinvention quietly. For women entering their next era.
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![MOMumental Moments® movement honoring life transitions and identity evolution for women]()
MOMumental Moments® is the movement Erika founded to honor the truth that a woman's power is built not only in grand transformations, but in the small moments met with intention. The ones no one else noticed. The ones that changed everything.
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Erika co-founded NeonID, a personality science platform built on HEXACO. It maps who you truly are and turns that into content, communication, and connection that works. Erika's profile: Emerald + Ruby + Sky. It shows up in everything she builds.
“Women reinvent privately. They emerge publicly. And when they do, they enter their next era.”
-Erika Hanafin Austria