Erika Hanafin Austria
The Modern Voice of Women’s Reinvention & MOMumental Moments™
Erika Hanafin Austria is emerging as one of the leading voices in women’s reinvention, a guide for women navigating motherhood identity, divorce, blended families, ambition after 40, and the emotional transitions that shape who we become. Her work sits at the intersection of storytelling, reinvention leadership, and identity evolution, resonating deeply with women entering their next era.
For nearly two decades, Erika has worked inside early-stage companies and high-growth startups — leading teams through five acquisitions, serving as the former CEO of HeyMama, a community for moms in business, co-founder NeonID, advising founders, developing culture and leadership frameworks, helping women raise millions in funding, and supporting founders and executives through complex transitions. These roles sharpened her strategic mind across scaling, growth, operations, fundraising, reinvention leadership, and building organizations rooted in purpose.
But the work was never ultimately about the companies, it was always about the women inside them.
At the same time, Erika was moving through profound personal seasons of her own. Pregnancy at 40. Motherhood identity shifts. Miscarriage. Early perimenopause. Divorce. Co-parenting. Leadership transitions. Blending a family of four boys. Each chapter revealed how deeply identity evolves across a woman’s life. Motherhood changes everything. Divorce changes everything. Identity changes everything.
Erika’s work honors these transitions with truth, clarity, and emotional grounding — helping women reinvent privately, emerge publicly, and step into the next era of who they are becoming.
She is the founder of MOMumental Moments™, a trademarked movement honoring the small and large moments that shape women’s lives and identities, and the creator of MOMumental Reinvention™, a storytelling-driven Substack community exploring motherhood, ambition, emotional leadership, and modern womanhood.
Reinvention isn’t just possible; it’s powerful.
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![Erika Hanafin Austria speaking on identity, motherhood, ambition, leadership transitions]()
Erika works with women, brands, and platforms exploring the evolution of modern womanhood through identity evolution and leadership
Her work is grounded in lived experience, cultural insight, and nearly two decades of leadership across startups, media, and women-led communities.
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![MOMumental Reinvention™ Substack community — women’s storytelling on reinvention and identity]()
MOMumental Reinvention™ is Erika’s storytelling home , a weekly Substack exploring women’s reinvention stories across motherhood, ambition, and identity.
These are the stories women carry quietly, until they’re ready to see themselves clearly again. For women becoming again. For women entering their next era.
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![MOMumental Moments™ movement honoring life transitions and identity evolution for women]()
MOMumental Moments™ is the movement Erika leads — honoring the small and large moments that redefine women’s identity through life transitions.
It celebrates the truth that power is built not only in big transformations, but in small moments met with intention.
“Women reinvent privately. They emerge publicly. And when they do, they enter their next era.”
-Erika Hanafin Austria